Hi, I’m Lauren.

I’m a digital marketing & website expert.

I have launched and managed digital marketing campaigns for over 75 brands and companies

Services

Clients

  • The New York Times

    Increased digital subscriptions for the New York Times by 63.4% year over year and reduced cost per acquisition 18% month over month.

  • Blue Apron

    A/B tested ad variants, analyzed insights for client, and launched campaigns that yielded $200,000+ in incremental ad spend per quarter.

     

  • Debbierocksu

    Rebrand and content creation led to a 21% increase in instagram following year over year.

  • Museum of Science

    Launched a display digital marketing campaign to decrease cost per acquisition by 45% month over month and increase ticket sales

About
Lauren

I graduated from Cornell University, where I studied Information Science with a concentration in User Experience Design.

During my time at a digital marketing firm, I managed over $500,000 in ad spend per month for various agencies, overseeing programmatic advertisements across the digital ecosystem. My role as a product stakeholder for our location-based targeting tool was particularly fulfilling. I valued the opportunity to collaborate with product designers to pinpoint challenges, represent my team’s needs, and refine our internal products to develop effective solutions. I was excited to discover the collaborative nature of the Digital Product Management role and hope to contribute to this innovative, creative team. 

In addition to my work in digital marketing, I've also honed my skills in web development and branding, collaborating with clients to create impactful online presences that reflect their unique identities and values.